Kids Film Fest
Kids Film Fest is a film festival only for kids by kids. For this film festival, the trailer has been designed as playful and joyful for kids to watch. The bright colors represent happiness and energetic for the film festival.
CONCEPT — PLAYFUL AND ENTHUSIASM
The typeface is in a jittery style which creates a lively visual effect for the audiences. Wicked Mouse and Mf Hug Me Tight are great typefaces which can represent paper cutting and kids handwriting. In order to create a connection with kids, the elements in the trailer inspired by kids’ toys. The jumping primary shapes represent toys and lead the audiences to read the message in the trailer. Overall, all the visual elements in the trailer can connect with kids (and parents) and present the style of the Kids Film Fest — playful and enthusiasm.